What's your company's story? What makes it unique, and how does it positively affect people's lives? If your company is not getting that story out to customers in a consistent, thorough way, it's losing out on a chance to distinguish itself from rivals. And in today's dire economy, that can be fatal.
Use the latest technology to spread the word. If your company serves businesses, make sure your marketing message can be consumed via BlackBerry. If it serves consumers, be certain to put an application in the Apple App Store. Creating multiple, consistent, and coordinated touch points will broadcast your company's story most effectively -- and engage your customers.
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