A Mail from Mr. Vijay Govindarajan, management guru

Dear Suprio,

As honored as I was to have been a part of the Reverse Innovation concept (with Jeff Immelt and Chris Trimble, October 2009 HBR article), I am more excited to say that our concept was just cited as one of the "Big Ideas" of the past decade by HBR! Please check it out!
(http://blogs.hbr.org/hbr/hbreditors/2010/01/the_decade_in_management_ideas.html)

Historically, multinationals have used the glocalization strategy where they developed high-end products at home and adapted them for other markets around the world.  To preempt emerging market giants, companies must master reverse innovation where they develop products in countries like China and India and then distribute them globally.  We elaborate on the concept of reverse innovation in our HBR article. Attach please find a copy of the HBR article.

I look forward to any feedback you may have.
All the Best for 2010,
VG


SEE THIS LINK FOR FREE ACCESS TO OUR REVERSE INNOVATION ARTICLE
http://www.vijaygovindarajan.com/2009/09/reverse_innovation_how_ge_is_d.htm